Rose's media

  Galaxy 'Chauffeur' advert: blog tasks Create a blogpost called 'Galaxy advert CSP' and then work through the following tasks to make sure you're an expert on this CSP.  Re-watch the Galaxy advert above then answer the questions below: 1) What  key conventions  of TV advertising can you find in the Galaxy advert? -Logo-Galaxy chocolate -sound-soundtrack from a 1950s movie -camera-close up of the galaxy bar -narrative (storyline)-link to romance, woman needed saving from the man. -'call to action'-galaxy chocolate helps you solve problems? Promotes happiness and enjoyment. -Mise-en-scene-setting (famous Amalfi coast in Italy) reinforces luxury, actor Audrey Hepburn famous Hollywood actress in 1950s. 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The key message for the advert is that the chocolate makes you feel better and the setting and location is somewhere ...

  OMO advert: blog tasks Create a blogpost called 'OMO advert CSP blog tasks' and work through the following tasks:  1) What year was the advert produced? This advert was made from 1955. 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. Representation of women from the 1950s can be seen from the OMO advert through the use of the medium shot close-up so we can see her shoulders upwards and that is in the high angle which focuses our attention on her heavy makeup but also how inferior and powerless she might be compared to men. The use of female character reinforces who the target audience is. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? The heading of the advert- design links to radio news (popular in 1950s). Also links to a image of product synergy. The adve...

  Gender representation in advertising: blog tasks Create a new blogpost called 'Gender representation in advertising'. 1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  Some stereotypes you find are that women are seen as inferior to men and they should be doing all cooking and cleaning in the household (housewife). These are made and put into adverts to advertise a product but by putting down girls or making it a joke. 4) What stereotypes of women can you find in the post-2000s ...

  Introduction to advertising: blog task Create a new blogpost called ' Advertising: Key conventions '. Look at this Skittles advert: Part 1: Skittles advert analysis 1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. -USP-Information about what makes the product special or different. -Logo-this is sometimes the brand name, sometimes a picture associated with the brand (eg. Nike). -Slogan-this is a catchy phrase summing up the ethos. Possibly some text(called anchorage text)  that gives us more information and focus about the product. -Image showing the product-demonstrating what it does or what some of the features are just be showing the product. -Settings-including the colour scheme with connotations. 2) What is the USP (unique selli...