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Blog Tasks: Daily Mirror - Audience and Industries

  Blog Tasks: Daily Mirror - Audience and Industries Work through the following questions to complete your work on the Daily Mirror. Audience 1) What is the Daily Mirror's audience? List the key statistics here. The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups.  2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience? With the increase in technology, the Daily Mirror now offers its audience opportunities to engage with the stories on a much more personal level as well as watching video content. The newspaper is speaking directly to the reader and allows them to comment or share their views on social media.   3) Why might a reader  enjoy  the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. With the increase i...

Blog Tasks: Daily Mirror case study. Language and Representation.

  Blog Tasks: Daily Mirror case study Work through the following questions to cover the Language and Representations key concepts for the  Daily Mirror . Language 1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP): Masthead: title Pug: direction to the reader to the main cover story Splash Head: single emotive word Slogan: live up to the name Dateline: when it was published or the time of the situation Byline: who wrote the newspaper article. Standfirst: immediate use of emotive language 2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about. The main story is based on fujitsu which is a scandal based on the mirror coming together with a tech company that has taken money from innocent people and hasn't given it ack to this day. 3) What is the 'pug' or smaller celebrity story on the front cover? W...

Introduction to Newspapers: Blog Task

  Introduction to Newspapers: Blog Task Create a new blogpost called 'Introduction to Newspapers' and answer the following questions: 1) What type of news can you typically find in a  tabloid  newspaper? In tabloids we usually see more photographs, report on major news, a lot more showbiz gossip, entertainment, sport, and best sellers. 2)  What type of news can you typically find in a  broadsheet  newspaper? Broadsheets tend to have more serious, have smaller fonts, more advanced use of language, fewer photographs, tend to have lower circulation figures than tabloids. 3) If someone is  left-wing , which political party in the UK are they most likely to support? Which newspapers would they be likely to read? Left leaning is apart of labour party and those people are more socialist, more liberal, equality and they would read the daily mail. 4) If someone is  right-wing , which political party in the UK are they most likely to support? Which newspape...

OSP: Audience and Industries blog tasks

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  OSP: Audience and Industries blog tasks Work through the following tasks to complete our OSP work: Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . For Marcus Rashford his target audience for young teenage boys who enjoy playing football but also to older young men who are near his age bracket who really like football as well and follow him on his social media accounts to see what is going on in his life.  For Kim Kardashian her target audience is also young girls but also older women as they see her as an influencer and look up to what she does and buys therefore she creates a brand out of her audience.  2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? He uses his social media to engage with his fans through his Instagram...

'December Mock Exam

  December Mock Exam: Learner Response Blog Tasks Create a blogpost called 'December Mock Exam: Learner Response'. Then work through the following tasks: 1) Type up any feedback on your paper  (you don't need to write the mark and grade if you want to keep this confidential). If you only have marks and a grade on the paper, write a WWW/Next Steps yourself based on your scores. WWW; Rose a very good effort for this Media mock. lots to credit your knowledge and understanding. you can identify the blog work and revision has been done. EBI; Q2- more specific examples of how age is impacted by contexts especially in HDM- Mrs coulters character. 2) Use the mark scheme for this Paper 2 mock (posted on GC) to read the answers AQA were looking for. First, write down a definition and example of non-diegetic sound (Q1.1 and 1.2).  1.1-all sounds made by or heard by the characters 1.2- any example of dialogue from the extract such as ‘When Lyra says, “So you’re a kitchen bo...

OSP: Rashford and Kardashian Language and Representation Blog Tasks

  OSP: Language and Representation Blog Tasks Work through the following tasks to cover the Language and Representation key concepts for our OSP CSPs: Language 1) Make two lists - one of website  conventions  used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  Marcus Rashford- website convention  -Brand image-minimal text, unique (sans serif/modern) -Colour scheme-dark/minimal -Colour scheme-more vibrant link to his personality? -Body language-suit + hands reinforce seriousness, poise (stance) looks focused and ready. -Low angle shot- technical code seen as powerful. -Navigation bar menu- minimal text. -Rashford- Instagram -Bio -Kim K- Instagram  -Highlights- more 'pinned' promotion of fashion brand and makeup brand. 2) How does Marcus Rashford's website and social media promote his brand? Give at least  three  examples of different pages / posts / images from his websi...

Introduction to OSP: Influencers blog tasks

  Introduction to OSP: Influencers blog tasks Read  this article in The Week magazine on the rise of social media influencers  and answer the following questions:   1) What years did YouTube, Twitter and Instagram launch? his process became supercharged with the founding of YouTube in 2005, Twitter in 2006, and in 2010, Instagram  2) What is the definition of an influencer? A person who has become well known through regular social media posts and is able to promote a product or service by recommending or using it online. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Many of the most famous influencers, such as Kim Kardashian (who has 221 million Instagram followers) graduated from reality TV – another carefully crafted version of “real life”.  4) How big is the influencer industry according to the article? Very. By the end of 2019, the in...