Blog Tasks: Daily Mirror - Audience and Industries

 Blog Tasks: Daily Mirror - Audience and Industries


Work through the following questions to complete your work on the Daily Mirror.

Audience

1) What is the Daily Mirror's audience? List the key statistics here.
The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups. 

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?
With the increase in technology, the Daily Mirror now offers its audience opportunities to engage with the stories on a much more personal level as well as watching video content. The newspaper is speaking directly to the reader and allows them to comment or share their views on social media.  

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.
With the increase in technology, the Daily Mirror now offers its audience opportunities to engage with the stories on a much more personal level as well as watching video content. The newspaper is speaking directly to the reader and allows them to comment or share their views on social media.  

4) Why are print newspapers generally read by older audiences?
The older generation didn't have social media and technology like we did and they are used to reading news rather than reading in online.

5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.
They often use paparazzi shots to make it look like someones been caught out which can appeal to an audience as it almost feels like a gossip newspaper so that people may feel like they are receiving exclusive content.

Industries

1) What company owns the Daily Mirror and why are they struggling? 

The Daily Mirror is owned by Reach, which used to be called Trinity Mirror. Reach publishes over 240 regional titles in addition to the Daily Mirror and Sunday Mirror - including our local newspaper website getwestlondon.
The Daily Mirror's circulation has fallen drastically over the years from over 3 million a day in 1990 down to around 200,000 a day now. Recent falls have been due to the rise of the internet which is why the Mirror's audience is much older now.

2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?  
The Daily Mirror last year announced its editor Alison Phillips will be leaving the newspaper after more budget cuts at Reach. Phillips was the Mirror's first female editor since 1903 and was loved by the staff at the paper. 

3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s?
The Daily Mirror's circulation has fallen drastically over the years from over 3 million a day in 1990 down to around 200,000 a day now. 

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?
Due to the increase of technology over the years and decrease in the use of papers now, the amount of people purchasing papers have decreased rapidly and from that the sales online has increased though the different marketing strategies and  through screen blocs charging them for extra information and they can also charge through advertisements.

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.
  • Immediacy: Has it happened recently? yes its a daily mirror.
  • Familiarity: Is it culturally close to us in Britain?yes but can also be about elsewhere but still links to the UK.
  • Amplitude: Is it a big event or one which involves large numbers of people? most of the time yes.
  • Frequency: Does the event happen fairly regularly? yes daily updates.
  • Unambiguity: Is it clear and definite? yes a lot of information within the newspaper.

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