Blog Tasks: The Times - Language and Representations
Blog Tasks: The Times - Language and Representations
Work through the following questions to make sure you are fully prepared for questions on the Times and the newspaper industry.
Language
1) What is the main story on the front cover of the Times CSP edition and why does it appeal to Times readers?
The main image is to do with the Pot office scandal including Vennels and it appeals to The Times readers as they already seem to attract an older audience therefor topics like this many be intriguing to them.
2) How is the presentation of this story different to how the Daily Mirror presents it?
The Mirror presents the story as something less dramatic than it is as the photo of Vennels is not a paparazzi shot instead its a staged photo of her smiling which could make her seem more innocent and less of a villain.
3) How is the Times front page designed to reflect broadsheet newspaper conventions?
The Times observes more traditional codes and conventions than the Daily Mirror, with less direct address and a more formal, authoritative tone as if giving the reader less active participation and more passive access to information.
4) How can you tell the inside pages of the Times are a broadsheet newspaper?
These pages partially take the side of the Conservative MPs, presenting them as somewhat heroic rather than calling for the likes of Vennells to be held accountable. Look at the different headlines and how they talk about the IT experts that previously worked for the Post Office.
These pages partially take the side of the Conservative MPs, presenting them as somewhat heroic rather than calling for the likes of Vennells to be held accountable. Look at the different headlines and how they talk about the IT experts that previously worked for the Post Office.
Representations
1) How does the Times represent the Post Office workers and Fujitsu in the CSP pages?
By using the crest in its masthead, the newspaper is associating itself with being British and part of an established heritage and tradition. Reporting on the Post Office story is more balanced and doesn't criticise the Conservative government in the same way the Daily Mirror does.
2) What representation of the Conservative Party can be found in the CSP pages of the Times?
The Times generally supports the right wing Conservative Party and is against the more left wing Labour Party. The newspaper will often act as a voice for the establishment (the wealthy and powerful) and will not support anything that threatens major changes to the status quo (how things currently are).
3) Consider the subheading about Vennells "Vennells faces call..." - How does this newspaper present her involvement in this story?
It makes it clear that she is the main focus in this paper however they still manage to paint her in a good way as the photos used are staged as well as her smiling and wearing white which could suggest she is innocent.
4) What representation of Fujitsu can be found in the CSP pages of the Times? What does The Times journalist think of Fujitsu and Horizon's role in this scandal?
The Times represent Fujitsu as villains through the colour scheme being yellow and black connoting waring as well as red which has bad connotations.
5) What opinion would Times readers be likely to have about Vennells, the Post Office workers and Fujitsu from reading these pages?
I think that the readers may have a bigger problem with the company Fujitsu rather than Vennels as she apologies and they don't paint her to be a bad person.
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