Rose's media

 1) Advertising and Marketing: Key conventions 2) Gender stereotypes in advertising  3) Advertising CSP 1: OMO print advert  4) Advertising CSP 2: Audrey Hepburn Galaxy advert 5) Media assessment 2 learner response 6) Advertising CSP 3: Represent NHS Blood campaign 

  Represent NHS Blood & Transplant campaign: blog tasks Work through the tasks in this blogpost to make sure you're an expert on this CSP. 1) What is an advertising campaign? Some adverts are produced in a series as a  campaign . An advertising campaign is a series of advertisements that share a singular theme, message or idea. These are used to raise awareness of an issue or of the brand itself. The best campaigns have an  emotional impact  on audiences. An advertising campaign will usually appear across multiple media platforms - print, broadcast and online. 2) What is the objective of the NHS Represent campaign?  The objective is to try make more black and Asian people to donate blood as it was only 3% (in 2016) so the aim was to bring awareness and try get more of them to do so as it was needed to treat patients with sickle cell disease and thalassaemia which mainly affect patients of black or Asian heritage. 3) What does this advert want people to do on...

  Media assessment 2: learner response Well done on completing your latest Media assessment - the more we practice these kind of questions the more confident we'll be in the exams next year. The first part of your learner response is to look carefully at your mark, grade and comments from your teacher. If anything doesn't make sense,  ask your teacher  - that's why we're here!  Your learner response is as follows: Create a new blog post called ' Media assessment 2 learner response ' and complete the following tasks: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Rose overall a top effort here. your Q6/20 mark essay was effective and responded well to the statement where you drew on knowledge from film industry ! CSPs.  EBI: More specific media terminology analysing unseen products e.g. Q.3 camera shot/angles, mise-en-scene, colour scheme etc. 2) Read  the mark scheme...