Media assessment 2: learner response

 

Media assessment 2: learner response

Well done on completing your latest Media assessment - the more we practice these kind of questions the more confident we'll be in the exams next year.

The first part of your learner response is to look carefully at your mark, grade and comments from your teacher. If anything doesn't make sense, ask your teacher - that's why we're here! 

Your learner response is as follows:

Create a new blog post called 'Media assessment 2 learner response' and complete the following tasks:

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
WWW: Rose overall a top effort here. your Q6/20 mark essay was effective and responded well to the statement where you drew on knowledge from film industry ! CSPs. 
EBI: More specific media terminology analysing unseen products e.g. Q.3 camera shot/angles, mise-en-scene, colour scheme etc.

2) Read the mark scheme for this assessment carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question:

Q1:1
Q2:1
Q3:5
Q4:1
Q5:2
Q6:16

Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you got any media terminology wrong in the assessment you can make a note of it here.
I think I missed quite a few marks on question Q.3 as I didn't use enough media terminology to further explain my answer more efficiently.

3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used.
This is an empowering image as she is looking directly at the target
audience (women) with a strong face so they can relate to her power and
resilience and aspire to be similar / mobilise into action.

4) Now look at question 4. Write a definition of vertical integration plus the benefits of it listed in the mark scheme to revise this key industry terminology. You may find the blogpost on ownership and control helpful here.
Vertical integration is when one conglomerate owns different companies in the same chain of production. Complete ownership=more profit.
• Greater control over every stage of the production (1)
• Increasing profit (1)
• Having complete ownership over creative products (1)

5) Finally, look at your 20-mark essay - question 6. Read this exemplar answer to help give you an idea of what a top-level response looks like. Then, write five points from either the exemplar answer or the mark scheme that you could have used in your answer. This will be excellent revision for a future film industry exam question. 
-Excellent understanding of both the theoretical framework
and the influence of contexts, demonstrated by consistently
effective discussion of the extent to which low
budget/independent film productions cannot compete with
Hollywood blockbusters.
- Excellent, astute judgements and conclusions that are
consistently well supported by relevant examples.
- Consistent appropriate and effective use of subject specific
terminology throughout.
-Good understanding of both the theoretical framework and
the influence of contexts, demonstrated by frequent effective
discussion of the extent to which low budget/independent
film productions cannot compete with Hollywood
blockbusters.
- Good judgements and conclusions that are frequently well


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