Rose's media

  Industries: Ownership and control - blog tasks Create a new blogpost called  Industries: Ownership and Control . Complete the following tasks and reading exercises:   1) What is a  conglomerate  in the media industries?  The more known and large organisation that owns many other small companies. 2) What is a  subsidiary ? Subsidiary are the smaller companies that are owned by the larger ones. 3) What are the benefits for media companies of  vertical integration ? A benefit of a company using vertical integration could be more profit if they have complete ownership. 4) What are the benefits for media companies of  horizontal integration ? Horizontal integration allows companies to widen their audience and find other ways to make money. 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. There are examples in the notes above to help you. -Disney -Apple -Amazon 6) W...

  Blog feedback and learner response task Open up your email in Outlook and look at Google Classroom to check your feedback or the latest blog tracker from your teacher.  Create a  NEW  blogpost called 'Blog tracker and learner response'. 1)  List any tasks you have that are missing or incomplete. I have no tasks that are incomplete. 2)  Reflect on your tracker/feedback and write what you need to do this week to get your tracker all green or improve your work in GCSE Media. My tracker is all green. 3)  Finally, come up with a list of  three  things you are going to do this half-term to help you make progress in Media. -Do tasks to the best of my ability. -Finish the tasks that are due sooner. -Add in notes that we took during the writing period.

  Audience effects theory: blog tasks Create a new blogpost called ‘Audience Effects Theory’ and complete the following tasks: 1) Write a definition of a  passive  audience:  This is the view that audiences  passively  take in information from the media and that these messages have the same effect on everyone. 2)  Write a definition of an  active  audience:  This is the more modern and generally accepted view that audiences  interact  with and make conscious choices regarding the media they consume. 3) Write a definition of the  hypodermic needle  theory: This is the suggestion that audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and ...

  Reception theory: blog task Create a new blogpost called 'Reception theory'. 1) What is the preferred reading of a media text? This is the message or ideology/belief the producers want the audience to believe. 2) What is the oppositional reading of a media text? this is when the consumer takes away an opposite message or belie differently to what the producers intended. Re-watch the trailer for the film Harry Brown: 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? They might think teenagers are disrespectful and get caught up in violence and crime due to the people they surround themselves with or the place and area they have been brought up in. This is an example of preferred reading as this is what the producers want them to think. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? Some young people may reject this reading (preferred reading) and respond to the opposi...

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW-Some specific media terminology referenced (media codes) when analysing the unseen  media product EBI-Revise the term denotation .Ensure you can describe the effect of camera of camera shots in relation to the example. 16/30 Grade 5 2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 0/1 Q2: 1/1 Q3: 6/12 Q4: 2/2 Q5: 3/6 Q6: 4/8 3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. I think one of my stronger questions was Q4. as all I had to do was connotate the photographic image of the water aid advert and I described the Childs facial expressions using adjectives and the background settings. 4) Identify one of your  weaker  questions. Why did you score lower on this particu...

Demographics and Psychographics: blog tasks Create a new blogpost called ' Demographics and Psychographics'. 1) What information do media companies use to create a demographic profile of their audience? Their age, gender, race, education, profession etc. 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? As the audience are the consumers and the are the ones who receive and consume the media product. Producers of media content have a strong interests in who their target audience is and their audiences pleasures (the enjoyment that the audience gets from the products.it also makes it easier for them to reach their target audience by doing so. 3) What are the seven different Psychographic groups?  The aspirer. The explorer. The reformer. The succeeded. The resigned. The struggler. The mainstreamer. 4) Write a brief summary of what each Psychographic group is seeking or motivated by. The aspirer-They seek status.  The explo...