Demographics and Psychographics: blog tasks

Demographics and Psychographics: blog tasks

Create a new blogpost called 'Demographics and Psychographics'.

1) What information do media companies use to create a demographic profile of their audience?
Their age, gender, race, education, profession etc.


2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?
As the audience are the consumers and the are the ones who receive and consume the media product. Producers of media content have a strong interests in who their target audience is and their audiences pleasures (the enjoyment that the audience gets from the products.it also makes it easier for them to reach their target audience by doing so.


3) What are the seven different Psychographic groups? 
The aspirer. The explorer. The reformer. The succeeded. The resigned. The struggler. The mainstreamer.


4) Write a brief summary of what each Psychographic group is seeking or motivated by.
The aspirer-They seek status. 
The explorer-They seek discovery. 
The reformer-They seek enlightment. 
The succeeded-They seek control. 
The resigned-They seek to survive. 
The struggler-They seek escape. 
The mainstreamer-They seek security. 


5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 
The succeeder or the explorer as I like to discover new products and things.im often attracted to new or innovative brands, products or experiences seek discovery. However I also want the best for myself as products based on reliability so sometimes I also seek control.

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