KISS FM Breakfast show CSP: blog tasks
KISS FM Breakfast show CSP: blog tasks
Work through the following questions to complete your final Radio case study on the KISS FM Breakfast show CSP:
Audience
Look at the KISS media pack carefully. This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team).
Answer the following questions:
1) Read page 2. What is KISS FM's mission?
The KISS Network, made up of KISS FM UK,
KISSTORY and KISS FRESH, entertains more
15-34yr olds than any other Bauer Media
brand and is extremely influential amongst
this hard-to-reach demographic. These
young people are always onto the next
thing, they want or already own the
latest cool stuff and have the devices
at their fingertips to facilitate this sense
of immediacy. It’s more than just dual
screening – it’s about using multiple devices
simultaneously from a mobile, tablet, TV,
and laptop!
2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.
3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?
They do things like hosting events through the summer, posting things through social media and apps.
The KISS audience is a 15-34, 60/40 Female to Male split
and united by their love of music and the cool stuff
they’re into right now. Alongside travel and movies, tech
really excites them, we see more entries for
tech-wins than any other commercial incentive and
with over 1.3m downloads of the KISS Kube App,
we’re adding huge mobile and digital value by
enabling our audience to interact with us on the
go, and listen live or again later.
They do things like hosting events through the summer, posting things through social media and apps.
4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?
KISS FRESH is where you’ll find
exclusive first plays of the biggest track
from some of the hottest artists and
producers in the industry.
KISSSTORY spins the very best Old
Skool and Anthems from R’n’B, Dance,
Garage and Hip Hop, expect to hear
tracks from Beyonce, Eric Prydz,
Jay-Z, Artful Dodger and Sean Paul in
big shows from Pandora, Wideboys,
Majestic and Justin Wilkes.
Through apps, the radio, live events and online (social media).
6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.
I would say they are more active as there is social media where they can comment on whatever they think and also know other peoples opinions which may change their own through another persons perspective.
I would say they are more active as there is social media where they can comment on whatever they think and also know other peoples opinions which may change their own through another persons perspective.
7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.
Things just like entertainment as Perri and Jordan being younger and having some Banta between them is entertaining for the younger and even older audiences and also surveillance by watching the things they do and them featuring with celebrities.
8) How have audiences changed in terms of how they listen to music and radio since the 1960s?
Back then people would just listen to music through the radio as that was the main way and most popular way however nowadays you have Spotify and other apps which let you listen to music so listening through the radio is not as popular and very unlikely.
9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?
There are contrasting approaches for broadcasting particularly in terms of the audience, style and content.
10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?
The preferred reading may be that listeners just take in what the presenters are saying and take that in rather tan commenting and disagreeing as i creates a sense of community.
2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise?
The preferred reading may be that listeners just take in what the presenters are saying and take that in rather tan commenting and disagreeing as i creates a sense of community.
Industry
1) When did KISS FM first launch and what type of station was it then?
Kiss FM first broadcast on 7 October 1985 as a pirate radio station, initially to South London then across the whole city.
1) When did KISS FM first launch and what type of station was it then?
Kiss FM first broadcast on 7 October 1985 as a pirate radio station, initially to South London then across the whole city.
2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise?
You can find 9 different media types.
3) How does KISS FM make money?
KISS FM makes money through advertising, sponsorship and events (such as summer festivals and the Wembley Arena Halloween party). The KISS FM Breakfast show is one of the most popular slots for the radio station so losing around one million listeners over the last few years means Bauer Media cannot make as much money from the KISS brand as it used to. Indeed, Bauer Media Group's revenue is down from 2.3bn euros - in part due to the increasing pressure on traditional media such as magazines and radio.
4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?
Also, people now expect to consume media products not in a linear fashion (you turn on the radio and hear what’s currently broadcast) but on-demand (streaming services such as Spotify, Amazon Music and Deezer).
5) How is KISS FM regulated and what can happen if they break the rules?
KISS FM is regulated by Ofcom. This means the KISS FM Breakfast show must follow the Ofcom broadcasting code and not include anything inappropriate for children or younger listeners.
In 2006, KISS was fined a record fee for any UK commercial radio station of £175,000 by media regulator Ofcom. Ofcom punished KISS for "numerous and serious breaches" of broadcasting codes after receiving 10 complaints from April to November 2005.
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