OSP: Rashford and Kardashian Language and Representation Blog Tasks

 OSP: Language and Representation Blog Tasks

Work through the following tasks to cover the Language and Representation key concepts for our OSP CSPs:

Language

1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. 

Marcus Rashford- website convention 

-Brand image-minimal text, unique (sans serif/modern)

-Colour scheme-dark/minimal

-Colour scheme-more vibrant link to his personality?

-Body language-suit + hands reinforce seriousness, poise (stance) looks focused and ready.

-Low angle shot- technical code seen as powerful.

-Navigation bar menu- minimal text.

-Rashford- Instagram

-Bio

-Kim K- Instagram 

-Highlights- more 'pinned' promotion of fashion brand and makeup brand.

2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media. 

They promote him through his website, twitter and Instagram.

3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media. 

They promote her brand through tweets announcing when they are launching new products, highlights to advertise existing products, and in her bio her business social media accounts which is easily accessible to everyone.

4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?

His childhood links to a positive brand identity through growing up lower class with a single mum who worked full time and has struggled a lot and by him growing up to be successful not only proves that people in his position can be successful too but he also wrote to the government to help other like him which puts him in a positive light.

5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)? 

Her surname in general bring a lot of attention to her the name Kardashian is very well known through their show as well as posting with her family and sisters who are also famous and well known so all of this promotes her brand.

Representations

1) How does Marcus Rashford use different aspects of mise-en-scene (e.g. clothes/costume/ settings/locations) to create representations of himself on his website and social media? 

On his website his main colour scheme on the opening page is all black and quite minimalistic, he also wears a black suit which is quite formal and reinforces seriousness and his poise and looks more focused and ready. However on the next page there's a quite a lot of colour  and lots of pictures of him playing football and wearing his team colour of Manchester which is like the costume. 

2) What examples can you find of website pages, social media posts or aspects of his brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.

On his website you can see a section all about the books he has which attracts a younger audience which also make him seem inclusive and teaches children to be resilient. 

3) How does Marcus Rashford's online presence challenge stereotypes? Think about gender (masculinity), race/ethnicity, social class or football here. 

Some may think men aren't as nice and understanding but he has actually helped a lot of people and young people that used to be in his position. He is also a black man so some may think a guy of that race wont be able to be successful but he was and made it out.

4)  What representation of celebrity is created by Kim Kardashian's website and social media? How are audience encouraged to view celebrity? 

She is seen as the beauty standard of todays generation and people up to her and her sisters despite the amount of work she has done.

5) What gender stereotypes are reinforced or challenged in Kim Kardashian's online presence? 

That women have work done and sometimes can be all fake which is a huge stereotype.

Comments

Post a Comment

Popular posts from this blog

Typography: Photoshop workshop

Image
  Typography: Photoshop workshop Task 1 Create an A4 document in Photoshop. Choose a font to represent the following words (you may need to Google their meanings). Think about: UPPER or lower case? Font size? Angle? Position on page? Mistake Harmony Falling Personality Elastic Emperor Brittle Globe Radiation Relax Madness
Read more

Television: His Dark Materials - Audience and Industry

  His Dark Materials: Audience and Industries blog tasks Create a new blogpost called 'His Dark Materials: Audience and Industries blog tasks' and answer the following questions: Audience 1) What audience do you think His Dark Materials is aimed at and why? Think about demographic and psychographic groups.  You can  revise Pyschographics here . Aimed at a contemporary family audience for the BBC Sunday night broadcast slot (8.10pm) Targeted at fans of the fantasy genre along with fans of the original books by Philip Pullman. Diverse representations of gender and race may appeal to a younger audience. Rated for 14+ by HBO due to some scenes that may be frightening to younger children. The UK DVD release of His Dark Materials season 2 is rated 12 by the BBFC. 2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode ...
Read more

Audience: reception theory.

Image
  Reception theory: blog task Create a new blogpost called 'Reception theory'. 1) What is the preferred reading of a media text? This is the message or ideology/belief the producers want the audience to believe. 2) What is the oppositional reading of a media text? this is when the consumer takes away an opposite message or belie differently to what the producers intended. Re-watch the trailer for the film Harry Brown: 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? They might think teenagers are disrespectful and get caught up in violence and crime due to the people they surround themselves with or the place and area they have been brought up in. This is an example of preferred reading as this is what the producers want them to think. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? Some young people may reject this reading (preferred reading) and respond to the opposi...
Read more