Blog Tasks: Daily Mirror - Audience and Industries
Blog Tasks: Daily Mirror - Audience and Industries Work through the following questions to complete your work on the Daily Mirror. Audience 1) What is the Daily Mirror's audience? List the key statistics here. The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups. 2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience? With the increase in technology, the Daily Mirror now offers its audience opportunities to engage with the stories on a much more personal level as well as watching video content. The newspaper is speaking directly to the reader and allows them to comment or share their views on social media. 3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. With the increase i...