Advertising assessment learner response: blog tasks

 Advertising assessment learner response: blog tasks


Create a new blog post called 'Advertising assessment learner response' and complete the following tasks:

1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 
WWW; Rose, another decent assessment performance. Your Q4 on galaxy is clear and developed which illustrates your understanding of the CSP. 
EBI; Ensure you respond to the Q's being asked e.g. Q2 e.g. how OMO reflects different contexts.

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1:  2/2
Q2: 5/8
Q3: 3/6
Q4: 8/12

3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. 
-Coming out of post-war shortages/rations etc. readily available items such as washing
powder were beginning to make things easier.
- Encouraging women to have a competitive ‘winning’ approach to washing ‘whiteness alone
won’t do’.
-Notions of what a ‘real woman’ was – somebody who looks after the home.

4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.
Subverts stereotypes in key scenes: Kanya King, CEO of MOBO, presented as powerful black
woman in open-plan office behind a MacBook with mise-en-scene emphasising her power
and authority (e.g. costume, pose, expression, setting).

5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.
Galaxy’s key message is ‘why choose cotton when you can have silk’. The message is one of
luxury, pleasure and the quality of Galaxy chocolate.
• Use of Audrey Hepburn also links Galaxy to classic Hollywood style and glamour, nostalgia
for golden age of Hollywood. In this way, genre and intertextuality are crucial in
communicating this key message.

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