Introduction to Music Video: Blog tasks

 Introduction to Music Video: Blog tasks


Answer the questions below to complete your introduction to the Music Video topic: 

1) What are the key conventions of music video?
-Movement
-camerawork
-performance
-narrative
-visual effects
-promotional device
-editing & sound
-mise-en-scene

2) What is intertextuality?
When the media text references another media text.

3) When did music videos first become a major part of the music industry?
MTV was launched in 1981 as a platform for music videos and the first music channel on television. Programs such as BBC show Top of The Pops also showcased music videos from the charts alongside ‘live’ stage performances. 

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
It was important as things like Spotify, apple music and streaming things didn't exist back then so music videos were a big part of society back then and was very popular.

5) How are music videos distributed and watched in the digital age?
n 2005 the launch of YouTube changed the way that consumers access and enjoy music video. Now self-promotion is more common.
The rise of new and digital media paved the way for bands such as One Direction ‘manufactured’ by the industry and increasingly promoted through convergence on social media to maximise profits for the record companies.
Other artists were able to make it big thanks to YouTube, digital media and fans' word of mouth.

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