Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks

 Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks


Audience

1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.
Arctic Monkeys' audience are likely to be predominantly white, middle class and reasonably young. Psychographic groups might include Reformers and Explorers. Recent global success pushed the band into bigger psychographic groups such as Mainstreamers.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?
Audience pleasures would include diversion - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking).

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?
0;58- this is because there are pin lights which seem cool and its a good side angle as the him singing and playing the music.
1;18-this is a good shot of both singers side by side together.
2;50-this is towards the end with all the singers together which sums all of them together.

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?
They took a leading role by taking the free demo CDs and by doing that they would share it and give it to other people so many people knew about it because of word of mouth etc.

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?
They want to be seen as authentic and they also follow the codes and conventions of a stereotypical rock/indie band who pride themselves on the quality of their music above everything.


Industries

1) How did the Arctic Monkeys first achieve success and build up their fanbase?
On the basis of a few demos shared by fans through the internet.

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?
It was an unexpected aspect to their rise of fame as there wasn't any social media to get their songs to be heard however through P2P and MySpace people were able to share their thoughts and the songs itself through these things which brought a lot of attention to them.

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?
They are quite different than black pink as they have always been friends since high school and formed as friends rather than manufactured like black pink who have met each other through a program and formed by that.

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?
Arctic Monkeys did not sign to a major label, but recorded their own music before signing to independent record label, Domino Records. They were not interested in working with a major as it would undermine their creative control.

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?
I think it has had a negative impact as now thanks to the internet and social media music artist can put their work and songs on things like YouTube, Spotify, apple music etc which means there is no need for music labels anymore.

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